Greenwashing allows big companies that see big margins in the "natural" space to hide behind pretty packaging and/or marketing materials (keep in mind marketing materials, the colors/pictures on meat packaging, websites, social platforms etc aren't regulated), without actually changing their operations. This ultimately deceives the customer and pushes the other smaller, legit producers/businesses out of the market - a dirty side of capitalism. So where does this leave the consumer that is searching for legit 100% grassfed and finished beef? With no federal inspection process in place to substantiate a grassfed label claim, sadly it leaves the burden of proof on you. Fortunately, there are many, many legitimate options of producers/businesses that are truly invested in raising the best grassfed beef for the health of the animal, the consumer, and the planet.
At 1915 Farm we do this so you can see how your meat is raised on the daily - creating the ultimate transparency. That's all for now folks, until we "meat" again :) –– Catherine